First Anniversary Celebration of SAB Miller Brands Europe
The company SAB Miller Brands Europe prepared an original programme for their employees on the first anniversary of the founding of the company.
More than 140 employees took part in the event from various branches around the world. AV MEDIA was responsible for providing technical and technological resources for the whole celebration, in cooperation with the Via Perfecta SK agency.
The all-day celebration was prepared for the participants in three different places in Prague. The meeting started at Míčovna in Prague Castle where there was the conference opening part. The guests then moved to the Salm Palace, where a beer tasting was prepared for them with training on pouring and serving beer. The programme continued again in Míčovna, which in the meantime had been refitted for a layout for the “Master Bartender” for pouring and serving beer. The entire day was finished at a gala evening at the Old Waste Water Treatment Plant, the present day Electro-Technical Museum in Bubeneč.
The atmosphere in the evening was created by 4 projections placed in the main room. This involved two projections on the sides, each measuring 100 m2, as well as projection mapping on the rear wall measuring 130 m2 and original mapping of a Christmas tree. Throughout the course of the evening, there were projections on the side walls showing events from the pouring and serving beer, graphs and results of the competition and also live broadcasting from the rafting competition taking place in the underground treatment plant.
Technology Used:
- 2 x Full HD Panasonic DZ 21 projectors with an output of 21 000 ANSI lm
- 4 x Full HD Panasonic DZ 11 projectors with an output of 11 000 ANSI lm, with short throw lenses
- 1 x Full HD Christie HD 18 projector with an output of 18 000 ANSI lm
- Complete Linearray Sound System
- Dozens of intelligent LED lights were used in the lighting
- Coolux Media System was used for the mapping
Original Interactive Mapping
The height of the evening was the spectacular mapping presented by individual countries in which the company has branches, evoking a Christmas atmosphere. The attractive Christmas-themed mapping was made possible by the original interactive mapping of a Christmas tree.
