Arena fashion show for 2014
In November, the La Fabrika theatre hosted a fashion show of Arena swimwear and accessories. AV MEDIA was in charge of the complete direction of the event.
Theatre stage was converted into a swimming pool
The latest Arena products for 2014 were presented by models on the theatre stage, which was adapted to look as a swimming pool with race tracks. The visitors at the show could not stay indifferent to the materials and new cuts of collections in 10 categories - Racing, Triathlon, Seamless, Like, etc.
AV MEDIA provided 7 projections (6 lateral screens and one central projection on fabric panels), which were controlled by 4 Coolux servers. Projections accompanied the overall show and the individual collection lines. Screen animations and videos were prepared by Nausus – for all 10 fashion lines, plus an introductory opening video. Light effects and lighting for the entire show were creatively designed by Peter Eliáš.
