On April 23rd 2020 another virtual conference took place in our oneAVstudio, this time on the topic of the importance of using digital technologies in the retail sector. This event by our partner POPAI Central Europe was organized for the first time in virtual form.

Our colleagues broadcast the online conference from the multifunctional studio in Harfa. The topic covered presentation of the digital communication research at the point of sale, which answered the questions of the current need to use digital technologies. That was also followed by practical examples and case studies, which pointed out the processes and technologies that work within our market.

More information on what interesting topics were raised at the virtual conference can be found on the POPAI Central Europe website.