Why be a clone when we are each unique? This was the question asked by TONI & GUY, which organized a unique project called DE: CLONE at the Slavic House in Prague in mid-April.

The unique DE: CLONE project was intended for all fashion lovers who are still looking for their own style or want to gain new inspiration. The entire day was led by the event ambassadors, Jenovéfa Boková and John Cina.

In the Slavic House, TONI & GUY stylists created hairstyles for free according to the latest trends and Douglas provided artistic make-up. It also included unique fashion pop-up stores where fashion brands represented their current clothing, accessory and cosmetic lines. This was all complemented by modern art, music, design and workshops with selected trendsetters from the fashion world.

The event was definitely not designed just for women. A section of men’s TONI & GUY hair care products were on offer, with hot tips from the world of fashion for men and a unique barber shop, which specializes in high-end men’s cuts and shaving using the latest trends. At the DE: CLONE event every man could look forward to changing their haircut, trimming their beard and have individual training in styling, hair care and facial hair.

AV MEDIA took care of the technology to ensure this unique project. We supplied a LED wall measuring 5 x 3 m for handling the content and creating the atmosphere of the whole event. Furthermore, we provided the stage, bars, the truss design and a wide range of lights that highlighted the mood lighting around the space (Robe pointe, Robe 600 LED WASH LED Bars). The production part of the evening was taken care of by the creative visual studio Lunchmeat (

Pictures: Dita Havránková (

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