New York City in the heart of DOX+
On May 23, 2025, we brought the electrifying atmosphere of New York City to the DOX+ venue in Prague for REDKEN’s hairdressing show. Based on our creative concept—which we successfully pitched to the client—we installed nearly 80 m³ of cutting-edge AV and lighting equipment within a 20 × 20 m space. Our Creative Lab produced custom LED content showcasing the Manhattan skyline, while our lighting designer delivered the perfect brightness and dynamism befitting “the city that never sleeps.”
Everything ran smoothly—from installation and event execution to deinstallation—without a single hitch. A big thank-you goes out to the entire technical team for their professionalism and outstanding collaboration.
We thank REDKEN CZ/SK and L’Oréal for their trust and look forward to more inspiring projects together!
Photo: Stanislav Milata
Take a look at the photos here
