Double dose of inspiration from Blue Events

Two big events of our long-term client Blue Events once again shook the business and marketing world.

The Retail Summit presented a new reality for merchants

Almost a thousand participants, who could finally meet face to face, flocked to the Prague Congress Centre. The big topic is still the Covid era and the kind of new normal that was discussed at the Summit. Many companies are still recovering from the shocks that the pandemic brought. In addition to the negative consequences and despite the measures, brands often moved in leaps and bounds towards the online environment, catering to customers from all over the country, and came up with a number of innovative solutions.

The key speaker was Tomáš Čupr from the Rohlík Group, who clearly confirmed that even ingrained customer habits can be changed – people began to buy more and more online, for example food. He also looked further into the future and predicted that payment at the cash registers could be eliminated.

Brand management inspired marketing to kick in

Brand management at Cubex Centre Prague brought a huge dose of inspiration across different brands. The speakers shared a lot of advice, as well as experience – and not only from the time of Covid, which damaged one brand, but boosted the business of another. After the lectures, there was a panel discussion, or Q&A, during which the visitors could ask Martin Mrva questions via the Slido platform. Everyone got their turn; beer, football, but also very elegant themes, in the form of cut crystal, took the stage.

The most smiles spread throughout the space during a presentation that revealed the story behind the Dedoles brand, which is currently known to 9 out of 10 Slovaks.

We took care of both events technically. In the Cubex Centre, viewers could enjoy presentations across the entire wall thanks to “edge blending”, i.e. a combined projection. The presentation was projected by four high-definition projectors, which allowed to stretch the projection over the entire wall, measuring more than 20 metres.

We are happy that we can repeatedly participate in events that grow every year, more and more visitors come to them, and we can be there.

This year we managed to support the Retail Summit Action and the Communication Summit with the client.