A New ARENA SS17 Collection Was Unveiled in Barcelona
As has already become tradition, we once again took a look abroad with the Italian company Arena, this year to Barcelona at the Grand Marina Congress Centre in Spain.
Arena organized the launch of its summer 2017 (SS17) collection for its key global distributors and this year entrusted the technological part of the event to AV Media. Our task was to transform the relatively austere design of the conference room into an innovative space for introducing the most modern swimwear collection.
For the Arena SS17 Meeting we conceptually repeated the technological set-up of an 8x3 m LED wall with 4mm indoor resolution, which was compositionally set in branded decorative wall. We managed to improve the effect of the conference room at the Congress Centre Grand Marina with Robe lights. We covered the walls in a large format Arena graphic, which we illuminate the LED lights to bring out the details and patterns.
The entire event took place in a relaxed atmosphere and we are already looking forward to the upcoming winter collection and another great foreign destination with our long-term, favourite and very close customer.